Key feature: Guide sales teams with context-specific price recommendations
Key advantages:
Recommend optimal prices for each deal
Adapt pricing to the customer, product, geography, and local competition
Integrate seamlessly with existing CPQ, CRM and order management systems
Every deal turned into a data-driven decision: dynamic deal & discount pricing that maximizes margin and win rate on each negotiation, while accelerating and streamlining the sales cycle.
Proven margin & top-line impact: up to +3 pts / +15% of gross margin in price-sensitive categories, demonstrated across real deployments
15 years of B2B/B2B2C field expertise in the algorithms: a proprietary engine forged on real client engagements and AI
Defensible decisions ("white box"): every recommended price is explainable and auditable, so sales, finance and pricing committees align on the why
A unique delivery model combining consulting and software: available as SaaS, OaaS or a hybrid software + pricing expert services
Fast roll-out, with minimal integration required
How do we use Agentic & AI?
Only when it creates value
We use AI agents and machine learning only when they bring measurable value to your projects
To enhance decisions
AI in Optix remains understandable, auditable and aligned with our white-box approach. It is designed to augment pricing decisions, not automate them blindly.
Under your control and by design
AI capabilities are optional and activated with your approval. They rely on locally embedded models or LLMs hosted by us, ensuring full data control and no external data exposure.
Request a free 30mins consultation with our pricing experts
Learn, how you can quickly optimize your pricing with Optix without any time and budget consuming implementation project.