Elevate Your Pricing Strategy and Drive Business Growth with Increased Margins

Wholesalers, B2B suppliers, and B2B2C retailers face a growing list of pricing challenges such as competitiveness, transparency, flexibility, and consistency across multiple channels. While some pure players have embraced dynamic pricing and innovative AI algorithms, many players are still struggling with heavy processes and outdated tools.

We are here to help you tackle these challenges! Optix, our smart pricing solution, provides a comprehensive platform to redesign your pricing policy with one simple motto: "Focus on your strategy and let the software do the rest."


Maximize Your Results with Optix

Our solution is designed to support both decision makers (CEOs, marketing/sales directors) and direct users (price managers, category managers). Our clients have seen impressive results within just a few months:

Margin Growth: up to +3 Points
Improved Price Image: up to +50 Points of zero-discount Sales in sensitive Products
Market Share Growth

Get in Touch with our Team and embark on a Journey towards Pricing Excellence

Unleash the power of smart pricing with Optix - Your key to success in the dynamic world of B2B and B2B2C pricing.

Connect with the Optix Team

Optix Capabilities unlock efficient Ways of Working:

  • Centrally optimize Prices and Discount Funnel
  • Continuously improve Operational Efficiency
  • Smooth Process from Data Upload to Price Validation
  • Enhanced Pricing Control: multi-dimensional Impacts Estimates
  • Foster Collaboration with a centralized Tool
    Foster Collaboration with a centralized Tool
  • Take Advantage of our Hybrid Software and Consulting Approach
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Optix - BearingPoint's innovative Smart Pricing Solution

A Good Pricing Policy is a Differentiating Asset

We believe that the best way to help our clients achieve sustainable pricing excellence is to provide them with a way to structure their pricing process, refocus their energy on the strategy and neutralize the technical limitations. This was the foundational idea of Optix our SaaS software dedicated to B2B pricing.

Optix is a user-friendly solution packaging many years of know-how in B2B pricing. It offers many features which allows you to:

  • Compute prices with a "white box" algorithm designed over the last 10 years through real pricing projects
  • Compare several pricing scenarios impacts with dynamic dashboards
  • Manage B2B discounts and customer engagement
  • Take into account product life cycle: replaced SKUs, products coherence, and multiple cost price
  • Integrate competitor's prices
  • Access the Optix SaaS solution via web browser without any setup (Data stored within the E.U.) 
  • Manage large volumes of data: thousands of references and millions of transactions. To date >1Mio SKUs priced for >7 Bn€ of annual turnover
  • Automate ERP/Optix information sharing via an API (optional)

We are proud to be trusted by many leading Companies around the Globe:

  • Optix Customer Logo: SFIC
  • Optix Customer Logo: Euralis
  • Optix Customer Logo: PUM
  • Optix Customer Logo: Dispano
  • Optix Customer Logo: Point.P
  • Optix Customer Logo: Asturienne
  • Optix Customer Logo: DSC

Hear what our Clients say about our Smart Pricing Solution:

Julien Bonnard, Data & Pricing director, PointP Matériaux

Since we started using Optix, we are able to accurately set our B2B2C price list that matches our clients’ needs and our sales habits, for more than 50,000 products nationwide.

Julien Bonnard, Data & Pricing director, PointP Matériaux

Request a free 30mins Consultation with our Pricing Experts

Learn, how you can optimize your pricing with Optix in less than a day and without any time- and budget consuming implementation project.