Optimize Your Pricing Strategy and Boost Business Growth

Elevate your pricing strategy and drive business growth while increasing your margins

Manufacturers, B2B and B2B2C wholesalers and retailers face a growing list of pricing challenges such as competitiveness, transparency, flexibility, and consistency across multiple channels. Added to this is high cost inflation (raw materials, energy, wages, etc.) versus a rapidly closing window of opportunity to pass on these increases in prices. While some pure players have embraced dynamic pricing and innovative AI algorithms, many players are still struggling with heavy processes and outdated tools.

We are here to help you tackle these challenges! Optix, our smart pricing solution, provides a comprehensive platform to redesign your pricing policy with one simple motto:

"Focus on your strategy and let the software do the rest."

Maximize your results with Optix

Our solution is designed to support both decision makers - CEO, Marketing & Pricing director, Sales director, Strategy Director, CFO - and direct users - price managers, category manager, etc. Our clients have seen impressive results within just a few months:

Margin Growth: up to +3 points

Improved Price Image: up to +60 points of zero-discount sales in sensitive products

Market Share Growth

Get in touch with our team and embark on a journey towards pricing excellence

Unleash the power of smart pricing with Optix — Your key to success in the dynamic world of B2B and B2B2C pricing.

Connect with the Optix & pricing team

Optix capabilities unlock efficient ways of working:

Optimize your prices & discount funnels
Analyse impacts (multi-dimensional) to enhance your pricing control
Iterate in an instant to continuoulsy improve your prices
Foster collaboration with a centralized tool
Easily learn to use Optix from data upload to price validation
Take advantage of our hybrid software and consulting approach

Optix - BearingPoint's innovative smart pricing solution

A good pricing policy is a differentiating asset

We believe that the best way to help our clients achieve sustainable pricing excellence is to provide them with a way to structure their pricing process, neutralize the technical limitations and refocus their energy on the strategy. This was the foundational idea of Optix, our SaaS software dedicated to B2B and B2B2C pricing.

Optix is a user-friendly solution packaging many years of expertise in B2B pricing. It offers many features that allow users to:

Compute prices with a "white box" algorithm designed over the last 15 years through real pricing projects
Compare the impacts of multiple pricing scenarios with dynamic dashboards
Manage B2B discounts and customer engagement
Take into account product life cycle: replaced SKUs, products coherence, and multiple cost price
Integrate competitor prices (Optix is not a web scraping solution)
Access Optix via web browser (SaaS solution, Data stored within France or the E.U. according to your needs)
Manage large volumes of data: thousands of references and millions of transactions. To date >3M SKUs priced for >10 B€ of annual turnover
Automate ERP/Optix information sharing via an API (optional)

Hear what our clients say about our smart pricing solution:

Since we started to use Optix we are able to accurately set our B2B2C price list that matches our clients' needs and our sales habits, for more than 50,000 products nationwide.

Julien Bonnard, Data & Pricing director, PointP Matériaux

Request a free 30mins consultation with our pricing experts

Learn, how you can quickly optimize your pricing with Optix without any time and budget consuming implementation project.

Book free consultation

Optix | Smart pricing to empower manufacturer and B2B/B2B2C suppliers