Optix | Smart Pricing to empower Wholesalers and B2B/B2B2C Suppliers
Price Smarter and Stay Ahead of Competition
Wholesalers, B2B suppliers, and B2B2C retailers face a growing list of pricing challenges such as competitiveness, transparency, flexibility, and consistency across multiple channels. While some pure players have embraced dynamic pricing and innovative AI algorithms, many players are still struggling with heavy processes and outdated tools.
We are here to help you tackle these challenges! Optix, our smart pricing solution, provides a comprehensive platform to redesign your pricing policy with one simple motto: "Focus on your strategy and let the software do the rest."
Our solution is designed to support both decision makers (CEOs, marketing/sales directors) and direct users (price managers, category managers). Our clients have seen impressive results within just a few months:
|Margin Growth: up to +3 Points
|Improved Price Image: up to +50 Points of zero-discount Sales in sensitive Products
|Market Share Growth
Get in Touch with our Team and embark on a Journey towards Pricing Excellence
Unleash the power of smart pricing with Optix - Your key to success in the dynamic world of B2B and B2B2C pricing.
We believe that the best way to help our clients achieve sustainable pricing excellence is to provide them with a way to structure their pricing process, refocus their energy on the strategy and neutralize the technical limitations. This was the foundational idea of Optix our SaaS software dedicated to B2B pricing.
Optix is a user-friendly solution packaging many years of know-how in B2B pricing. It offers many features which allows you to:
Since we started using Optix, we are able to accurately set our B2B2C price list that matches our clients’ needs and our sales habits, for more than 50,000 products nationwide.
Julien Bonnard, Data & Pricing director, PointP Matériaux