Optix | Smart pricing to empower manufacturer and B2B/B2B2C suppliers
Our latest pricing client stories
Our latest pricing client stories
Explore how we helped a leading manufacturer of MTO products improve its pricing strategy. It increased profitability, strengthened the client’s market position, and aligned product offerings with customer needs. Read the full article to learn more about how this transformation was achieved and its lasting impact.
In a context of generalised inflation of raw material costs, our client, a French agri-food industrialist, needed to overhaul its prices to secure or even improve its profit margins. After reworking its sales & pricing policy framework, the company asked for our help to recalculate price lists to ensure they are both in line with the market and profitable.