Optix | Smart pricing to empower manufacturer and B2B/B2B2C suppliers
Price smarter and stay ahead of the competition
Price smarter and stay ahead of the competition
Manufacturers, B2B and B2B2C wholesalers and retailers face a growing list of pricing challenges such as competitiveness, transparency, flexibility, and consistency across multiple channels. Added to this is high cost inflation (raw materials, energy, wages, etc.) versus a rapidly closing window of opportunity to pass on these increases in prices. While some pure players have embraced dynamic pricing and innovative AI algorithms, many players are still struggling with heavy processes and outdated tools.
We are here to help you tackle these challenges! Optix, our smart pricing solution, provides a comprehensive platform to redesign your pricing policy with one simple motto:
Our solution is designed to support both decision makers - CEO, Marketing & Pricing director, Sales director, Strategy Director, CFO - and direct users - price managers, category manager, etc. Our clients have seen impressive results within just a few months:
Margin Growth: up to +3 points |
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Improved Price Image: up to +60 points of zero-discount sales in sensitive products |
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Market Share Growth |
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Unleash the power of smart pricing with Optix — Your key to success in the dynamic world of B2B and B2B2C pricing.
We believe that the best way to help our clients achieve sustainable pricing excellence is to provide them with a way to structure their pricing process, neutralize the technical limitations and refocus their energy on the strategy. This was the foundational idea of Optix, our SaaS software dedicated to B2B and B2B2C pricing.
Optix is a user-friendly solution packaging many years of expertise in B2B pricing. It offers many features that allow users to: